Listed below are some commonly-used terms in advertising. Before you begin placing your ads on other websites, equip yourself with this knowledge:
Ad copy: The printed text i.e. description of your website, products, services or special offers in an advertisement.
Banner: A Banner is a graphic that you will need in order to place advertisements. Just like you see sign boards and hoardings etc., a banner will advertise your business on other websites. A banner may be of many shapes and sizes
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There are two types of tools I sometime use to bring multitudes of people to
my Web site--with little or no risk to my pocketbook: pay-per-click (PPC) search
engines and affiliate programs.
PPC search engines are great, if you've done your homework and chosen the
keywords people will use to find you in the search engines. Using them can
easily attract visitors who are interested in what you have to offer, often for
just a few pennies....
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You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.
Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.
Free Classified ads: Expect what you pay for. Nothing!...
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