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Search engine optimization is a much-debated topic and there is a lot of
different on the net. Let’s cut through the muck and discuss things you should
and shouldn’t pursue to get high rankings.
Optimizing for Rankings – Things to Do and Avoid
Before blasting into the subject, we need to define optimization. It simply
refers to the manipulation of a site to gain top rankings on the three search
engines that dominate the search traffic on the net – Yahoo, Google and MSN. If
you do a search on Google, the optimized listings are found in the large section
on the left hand side of the page. These are often referred to as organic
rankings since you don’t pay for placement. Of course, you manipulated the page
for optimization, but we will stick with organic as a name.
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Marketers beware:
the ever-expanding pay-per-click arena is attracting plenty of unscrupulous
players. Click fraud, once considered a minor inconvenience, has become a major
concern for advertisers and search marketers. Estimates of advertising dollars
lost to click fraud run as high as $500 million per year.
Click fraud occurs when a person or computer program clicks on a PPC ad for the
purpose of generating an improper charge. While computer programs, usually
employing on-line robots, or “bots,” are hard to detect, illegitimate clicks
made by workers hired to "click out" the competition are even more elusive....
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For years internet banner advertising dominated the World Wide Web. Everyone was bidding ridiculously high amounts of money for banner advertisements. Then came the dot com crash and banner advertisements lost its luster. Internet banner advertising has become a thing of the past, or has it? The truth is there is still a place for internet banner advertising, now I’m not saying that the banner ad is making a comeback. But, they have gotten quite a bit cheaper, to the tune of mere pennies, over the years and if you utilize them right they can be a great marketing tool for your online business.
Internet banner advertising used to be simple! All you had to do was throw up
some flashy banners and wait for people to come crawling to your web site. Those
days are over, now you have to earn their click with great copyrighting....
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