There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.
Get the fundamentals right and you will be ahead of the vast majority of websites created.
Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed!...
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Although Alexa's search results are driven by Google, this is a definite must
in your
search engine marketing plan.
The reason is that Alexa will provide statistics about your website that no
other search engine or web directory will provide.
These statistics include:
*Your site ranking on the internet
*What sites are linking to yours
*Detailed traffic statistics
*Site thumbnails
*Site Speed
...
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The introduction of "pay per view" entries with major search engines and indices has created yet another challenge for the web master with a tight budget. It has been difficult enough to get our web pages a decent ranking and now we are faced with the prospect of having to spend more money in order to get noticed. The multinationals may have huge reserves of funds for this type of marketing, but most of us tend to rely on more manual means to promote our web sites. This is extraordinarily time consuming. So, is the "pay per view" method worth it for the little guy?...
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