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While the web designer has an important role to play, the success of a website is not up to the web designer, but up to the person in charge of the business, or the marketing of the business. It's crucial for the success of a website that the website owner realises this.
Search engines are very important. But there are other ways in which you must promote your site. It is not enough to create a site and hope that your prospective clients will find it: websites must be actively promoted.
How much traffic your site gets, through whatever promotion technique you use, will improve your search engine ranking. A higher search engine ranking will, in turn, bring you more traffic.
Note that it can take months for a new site to get into Google...
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I want to let you in on a few different ways to get free traffic to your web site. Marketing your web site is vastly different than marketing your "offline," brick-and-mortar business. Thank goodness! With offline marketing, you're actually pretty restricted to the city you live in at the least and the state you live in at the most (unless you fly a lot or like long drives!). The Internet and it's ways of marketing and selling have opened up a whole new world of opportunities. Not to say that offline marketing promotion is obsolete when it comes to your e-business. Flyers, business cards, word-of-mouth. All vital stuff still. It just doesn't carry as much weight as some of the ways to market your business on the Internet....
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When it comes to search engine optimization, there’s more than meets the eye.
These Top 10 SEO Myths demonstrate why advertisers must avoid quick fixes and
complicated gimmickry if they want consistently
high search-engine rankings.
Myth 1. It’s all about meta tags. In the 1990’s, search engines used meta tags
to rank Web sites. Because site developers began to manipulate the system by
loading misleading keywords or by “keyword stuffing,” search engines now
discount or ignore them....
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