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The sole purpose of a website is to sell. Thus no matter how much traffic your website gets and how impressive its rankings are, it all comes to a naught if your sales numbers are not as positive. In fact, this is the most serious ailment that most e-commerce sites suffer from the matter of conversions.
Conversions are about turning visitors into buyers. The process is not simple and there are numerous factors affecting the outcome. In fact, the e-commerce scenario is fast changing and you need to be in tune with the latest developments to remain competitive. An e-commerce website is not just an online catalog....
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Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.
There are two main solutions for this goal:
- Finding links on our own, not spending money.
- Buying text links (backlinks).
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Like it or not, the search engine optimization (SEO) strategies implemented by your webmaster may impact more than your companys keyword rankings. Black Hat SEO, as unethical search engine optimization practices are generally called, can have negative consequences for your companys public image as well.
A relatively recent case in point would be the doorway pages utilized by automaker BMW. Google penalized the BMW site for using doorway pages, which trick search engines by showing them different content than what is presented to users. BMW got a lot of free publicity out of the deal, but probably not of the type they were hoping for. BMW quickly removed the doorway pages from their site, and more than likely, someone behind the scenes got their hand slapped too....
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