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Building Content
A website is more than just merging photos and graphics. Webmasters must also
integrate quality themed content into their website. A "sticky" website is one
that attracts individuals and encourages them to return. "Sticky websites"
contains content that is related and of interest to the prospective customers. A
sticky site is a place people will visit again and again. By creating an
atmosphere people like to revisit, will increase their exposure to your product
or service.
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On online advertising spending has already overtaken cinema, pay TV and outdoor media and is expected to overtake radio and magazines in 2006. Spending on general online advertising such as banners grew 51 per cent compared with a year earlier.
Spending on online advertising will total around $16 billion in 2006, accounting for more than five percent of total advertising spending for the first time ever. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. We're tracking strong growth in local paid search advertising, as well as online real estate, automotive and recruitment spending....
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Like it or not, the search engine optimization (SEO) strategies implemented by your webmaster may impact more than your companys keyword rankings. Black Hat SEO, as unethical search engine optimization practices are generally called, can have negative consequences for your companys public image as well.
A relatively recent case in point would be the doorway pages utilized by automaker BMW. Google penalized the BMW site for using doorway pages, which trick search engines by showing them different content than what is presented to users. BMW got a lot of free publicity out of the deal, but probably not of the type they were hoping for. BMW quickly removed the doorway pages from their site, and more than likely, someone behind the scenes got their hand slapped too....
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