Buying text link ads in the hope of boosting search engine rankings has exploded in popularity in recent years, but is it worth it?
Buying links vs. PPC vs. link exchanges
Firstly, let's briefly distinguish between PPC advertising, link exchanges and buying text links.
PPC (Pay Per Click) is carried out in conjunction with search engine companies where you bid on key words or phrases....
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The question on webmasters’ lips is whether to
optimize their website for search engines or for visitors. There are arguments for both sides of the argument. On the one hand, without good search engine optimization a website may struggle to actually get any visitors but attracting tens of thousands of visitors a day would be of little consequence if the website doesn’t convert those visitors into full paying customers....
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Pay Per Click (PPC) advertising, which is also known as pay per performance or paid search, remains one of the quickest and direct ways of promoting your business, and driving targeted traffic to your website.
While it would be nice to achieve high natural (free) search engine rankings; organic rankings do take some time to take effect. And, with tens of thousands of website owners all competing for the same keyword search term, it's a challenging prospect (and quite a rare one) to achieve high rankings for a popular search term, based solely on organic SEO....
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