Gathering information on web site traffic is a crucial element in the planning of marketing and further development. When studying your web site traffic, it is also important to be able to understand the associated statistics terminology.
A question that webmasters are often asked is "how many hits does your site get?". You then need to ask "do you mean hits, requests, unique visitors or page views?".
Many hit counters, such as the FrontPage 2000 component can be a little misleading and display grossly inflated statistics....
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My clients are often starting their very first website, and one of the things they don't know how to do is advertise the new site.
This is the advice I give them -
The first place to advertise your website is on your stationery - it should appear on all your business cards, on your letterheads and on any other preprinted items you have printed in bulk. I wouldn't suggest you throw away any existing stocks, but do ensure that the next batch you have printed also includes your website address....
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Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.
We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it....
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