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If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate....
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Online marketing more often than not takes a beating in the press. In truth,
it is one of the singularly great things about the net if you can get the hang
of it.
One Philosophy [Rant] on Online Marketing
If you can figure online marketing out, it gives you the ability to spend your
time, not your money, advertising your business. It gives you access to a much
broader market than any brick and mortar business. It allows you to kick the
crap out of big companies that just throw money at Internet marketing, a tactic
often used to crush smaller business in the brick and mortar world....
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Get more links to your site! The more links you get, from pages with PR as high as possible, and with as less on-page links as possible, the higher your PR will get. Using the command link: www.yoursite.com in google will show you some of the sites linking to you (it is generally considered only sites with PR>=4 are listed).
You can get links to your site by submitting it to directories (see below), exchanging links with other webmasters, or by generally having a quality site and promoting it a little bit so that people naturally link to you (whatever link exchange networks may say, this is the most efficient)....
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