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The search engine landscape has undergone some incredible changes in recent years; not only in the refinement of technology, but also in various partnerships between search companies.
You may be running your queries on search engine X, but who is actually supplying the results? It may be another company altogether!
So who is feeding whom? The following is a breakdown current as at August 2005 of various search companies and their relationships with other engines....
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You have seen them all over the internet -- blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.
Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.
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I was going through my link exchanges today and noticed an alarming trend that some webmasters are doing. They're setting their robots.txt file to Disallow indexing their Link pages.
We all know that good links can help build traffic and boost your sites importance in search engines...but what does this mean?...
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