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By Loren Woirhaye
Internet Video has been around for quite a while now but its only with increasing broadband usage that a lot of people are watching videos online. With dial-up connections video can take a while to download so its not surprising that video didn’t really start to catch on until two things occurred.
First - broadband internet became common and affordable. I pay about $35 per month versus $22 I used to pay for dial-up... and I get a lot more done with my online time with broadband.
Second - Free video hosting is widely available. When Google purchased YouTube for an unheard of $1.65 billion dollars, it became clear that video was going to be the next big thing on the net... and Google was planning to make sure it played out that way.
Thousands if not millions of people are watching online videos every day. The most popular videos feature celebrities and politicians doing dumb things, scatological humor, tasteless jokes, satire, and girls... or a combination of these things.
For legitimate internet marketers working to get website traffic making these sorts of videos is not such a great idea unless your target market is the young male demographic that watches a lot of lowbrow video content.
The most direct way to get traffic to your website with video is to make a commercial that tells people about your product or service in a friendly, informative way. Uploading this video to one or more free video servers like YouTube or Google video, tagging it with appropriate keywords will get you a little bit of traffic on the video websites themselves. Try to tag your videos with keywords than people interested in your product might search for - if you can’t think of any, you have some research to do.
Videos get picked up by search engines fairly quickly and often rank well in “organic searches”, so if your video is tagged with keywords that get searched for but aren’t too competitive, you will get some traffic from the big search engines too.
The good news is that the software and equipment for making your own videos shouldn’t run more than a few hundred dollars. But undoubtedly the most challenging part of the process is writing a script with a strong call to action. I watch late-night television these days just for the infomercials - they used to be annoying but now I find them inspirational.
I don’t have the space here to explain all the details of how to get traffic with video. Let’s just say that studying the free video hosting sites like YouTube will yield some clues as to how other people are using video to get traffic, me included.
Get in the game with video now, its only going to get bigger.
About
the author
Loren Woirhaye is a direct sales entrepreneur who uses innovative techniques to get hungry, motivated buyers to his websites. He also consults on marketing and produces internet infomercials. His website is ZeroDollarMarketer.com
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