| |
By Aaron Wittersheim
Top 10 SEO Myths
When it comes to search engine optimization, there’s more than meets the eye. These Top 10 SEO Myths demonstrate why advertisers must avoid quick fixes and complicated gimmickry if they want consistently high search-engine rankings.
Myth 1. It’s all about meta tags. In the 1990’s, search engines used meta tags to rank Web sites. Because site developers began to manipulate the system by loading misleading keywords or by “keyword stuffing,” search engines now discount or ignore them.
Myth 2. Hiding text will improve my rankings. Invisible keyword-rich text in page code is old news to search-engine spiders. Today, hidden text might prompt search engines to remove the site from the database.
Myth 3. Piling on keywords and key phrases in my Web content will ensure high rankings. Actually, keyword/keyphrase density of 3-15 percent is recommended. Higher percentages may penalize your site.
Myth 4. Doorway pages are effective. A doorway is an independent web page created for the purpose of redirecting traffic to another site. Search engines consider most doorways spam, and severely penalize them.
Myth 5. Multiple domains will do the trick. This is a time-consuming and expensive strategy. Listings run as high as $300, but development costs are enormous: since search engines easily detect mirrored sites, each domain must be uniquely created. Better ROI comes from putting all the effort into a single, well-optimized site.
Myth 6. I need to submit to 1,500 search engines! Not so: five search engines bring in 99 percent of the traffic. Advertisers can safely ignore the rest.
Myth 7. I can rely on site submission and optimization software. These programs are ineffective and are routinely blocked by search engines. Because search-engine-indexing rules continually change, SEO requires on-going human review and evaluation.
Myth 8. More reciprocal links will automatically raise my rankings. While Google’s exact formula is unknown, quality inbound links rate highest, and unreciprocated links rate higher than reciprocated ones.
Myth 9. We can do SEO in-house. This one is tempting for businesses that underestimate the complexity of the task. Executives should consider whether their candidate will have the time, focus and on-going networking and training opportunities to be effective.
Myth 10. All SEO firms are the same. If that were true, high rankings would be a matter of luck. But SEO is a chess game, not a lottery. Beware of firms that promise the world and guarantee results. Top firms are committed to painstaking research, hard work and continuous training.
This Top 10 list hits the main points; but there are many other ways SEO can go wrong. In contrast, a solid program increases visibility and brings high qualified traffic. Because the rules of engagement change daily, periodic strategy review with a competent SEO partner is essential.
About
the author
Aaron Wittersheim is president of Whoast Inc., a suburban Chicago Internet marketing firm, specializing in customized SEO and PPC techniques. For more information, visit http://www.whoast.com
About
Top Traffic Wholesaler
website
Top Traffic Wholesaler is a leading company in Internet Advertising. We offer effective online advertising services: pop-under ads, country targeted traffic, category targeted traffic and language targeted traffic.
Let us Advertise your Website!
Other Useful Articles
| |
Building Content
A website is more than just merging photos and graphics. Webmasters must also
integrate quality themed content into their website. A "sticky" website is one
that attracts individuals and encourages them to return. "Sticky websites"
contains content that is related and of interest to the prospective customers. A
sticky site is a place people will visit again and again. By creating an
atmosphere people like to revisit, will increase their exposure to your product
or service.
...
Read
this article
Here are 10 dynamic web site advertising tactics to super-charge your sales, starting now:
1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.
...
Read
this article
I recently read a post by the moderator of an Adsense-related forum where he made the statement that "Google Sitemaps are totally useless". I have to say that I was quite surprised, since I know the opposite to be true.
I think the reason for statements like this is that some people think that by creating Google Sitemap for their site, that it will increase their page rank and/or search results ranking....
Read
this article
|
TopTrafficWholeSaler.com
Greatest Place To Choose - Lowest Price To Get
Contact
us
Online Web Site Advertising
Website Targeted Traffic Service
Search
Engine Submission Service
|
