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By codrut turcanu
Colors are very important in the creation of websites. They
give a non verbal message to those who visit the websites,
perhaps one that speaks more loudly than the verbal one that
is given there. Some years ago, it was discovered that
colors themselves actually influence how a person feels and
how they react in various situations and to various things.
For instance, back in the early 1950’s, hospitals started
having their nurses wear colors such as light green, light
blue, and turquoise, rather than the usual stark white,
because it was realized that these colors were warm and
soothing and made the patients feel calmer. Hospital rooms
were also painted in those colors, rather than in the
neutral grays, tans and whites which had been the usual
colors up until that time.
When you think of circus posters, you think immediately of
reds and blues and yellows, colors which made you feel
excited, the same sort of thing was done with movie posters,
advertising movies which were going to be coming soon. The
idea was to get the potential customer to feel excited about
the circus or about the movie and want to be sure and be
there and not miss out on anything.
This same sort of thinking is also used in the construction
of our websites. What kind of feeling do you want to bring
to the person who visits your website? If you are
constructing a family genealogical website for example, one
upon which you plan to sell genealogy software or family
trees, then you may want to use warm colors, colors that
will make the visitor feel soothed and comfortable and bring
back memories of early homes, and of mom and dad and apple
pie and holidays together, that sort of thing. If your
website is one on which you wish to sell a different sort of
product however, you may want to incorporate the use of
brighter, more garish colors such as red, blue and yellow,
colors which will get the visitor excited about what you
have to offer, get them enthusiastic and encourage them to
want to be a part of what you have to offer.
Some colors, when mixed together to create another color,
such as red and blue to create purple, carry both the warm
and the cooling aspect, a lot depending on the shade. Red,
blue and a touch of white, create a color of purple that
speaks of majesty and royalty, especially when combined with
the color of gold in the creation of a website.
Each color brings with it its own special attractions and it
is important to use those colors to deliver just the exact
meaning that you want to give to those who visit your
website. Shading is important too. A light blue for example,
can be a soothing, calming color, that will make a visitor
to your website feel relaxed, while a royal blue can be an
exciting color, which will make them want to act upon what
they are reading on your website.
Another thing to think about in constructing your website is
the customer that you will want to attract. If you are
constructing a website that is geared to sell items to
ladies for example, you might want to use colors such as
lavender and pink, while if you were constructing a website
geared to sell hunting equipment to men, you probably would
choose to bypass those particular colors in favor of browns,
tans and greens.
If you were constructing a website that you wanted to appeal
to children, who, while they might not be the customers,
have a great deal of influence over those who may be, then
you might want to use the bright colors that would bring
forth the excitement of a circus. What one might term joyful
colors. These colors would do well if you were selling
children’s books for example.
It is also important to think about the harmony of the
colors that we put together.
We want them to have an eye appeal to the visitor at the
website, not drive them away. This doesn’t mean never using
colors that don’t “go together” on the same website,
sometimes we do that because we can use them in a certain
way that will make them work together, but when we do that
we need to do it carefully and make sure that we get the
desired results.
Colors are very important in the construction of a website
and we want to be sure that what they say enhances what we
are saying in words and pictures on the website. Make each
element of your website work together to get across exactly
the message you want to give. As strange as it may seem, the
right colors on your website may lead to more “green” in
your wallet.
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