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With Internet use spreading across the globe, one advertising message no
longer fits all. Believe it or not, Asians, Europeans and Latin Americans
account for more than 60 percent of all Web traffic, and the percentage is
climbing. At the same time, Internet shoppers everywhere are becoming
increasingly hostile to generic pop-ups and banners.
So, how can on-line advertisers get results in such a complex and demanding
marketplace? A big part of the answer is geo-targeting.
Geo-targeting means gearing ad content to a specific geographic market.
Advertisers can identify on-line shoppers by IP address, postal code or area
code; when the shopper visits the advertisers site, he will see an ad that
literally hits him where he lives. Several geo-targeting approaches are
available:...
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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
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Many surfers use the Google or Alexa toolbars that integrates
into their web browsers which and makes it easier for them to
search and navigate through Internet. However, how many of these
same surfers have the “overall page rank” indicator on these bars
which shows either a ranking or the importance of the page?
The overall page rank in directories like Google, Yahoo or Alexa
is the key factor while doing a search....
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