| |
By William King
Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don't generally last very long, so they are not recommended to bother with.
Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.
When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.
The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be "Search Engine Optimization tips and tricks for Google", instead of "How to do important SOE for websites."
Search Engine Optimization--what to avoid: Don't use huge strings of keywords without relevant content--you may be labeled as a spammer and blacklisted off the engine(s) you're trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.
More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or Yahoo and following the links. Good luck!
About
the author
William King is the director of All Wholesale UK, Wholesale Pages, Wholesale-Canada and Dropshipping Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
About
Top Traffic Wholesaler
website
Top Traffic Wholesaler is a leading company in Internet Marketing and Web Promotion. As an industry leader, we continually endeavor to provide a level of service that is unmatched by our competitors.
Deliver Premium Targeted Traffic to your website in minutes with our traffic service!
Other Useful Articles
| |
There is only one thing that matters for your internet marketing business, at least at the very beginning – generating a steady flow of website traffic. If no one goes to your site, it has zero chance of generating any income. Many internet marketing newbies have often missed this fact and went right into all the technical details of designing a site with all the whistles and bells but no sales!
Ever wonder how does big-hit sites drive massive traffic to themselves? Most of them are spending tons of money investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This may well be worth the cause as they are what they are now – high-earning and big-hitting websites. But what happens if you do not that kind of resources for your internet marketing business....
Read
this article
There are literally thousands of website owners who use a very asimple technique to generate targeted visitors to their web sites without paying a dime in advertising! Yes, that statement sounds unbelieveable but it is true!
What is their method?
They create highly focused articles that they allow other people publish in their ezines (online magazines and email newsletters) or post on their websites...
Read
this article
I’m afraid you’ve heard the truth too many times already. "Content, content and more content” is what you need to get traffic to your site. But, of course, it’s not just any content. First of all, it has to be valuable content. Not just “yack-yack”. Who’s really going to come back for more of that? Secondly, the content should apply to whatever you sell or offer.
Here’s three quick tips on using content for your home business...
Read
this article
|
TopTrafficWholeSaler.com
Greatest Place To Choose - Lowest Price To Get
Contact
us
Online Web Site Advertising
Website Targeted Traffic Service
Search
Engine Submission Service
|
