| |
By Ted Roxan
Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user. Archie helped address this data chaos by integrating a script-based data collector with a standard expression matcher for relevant user query retrieval. Contemporary search engines use software 'spiders' that go out into the internet, and retrieve content and data. Armed with this retrieved data, search engine algorithms rank content based on the relevance of what the user is searching for. It is the job of the webmaster to optimize a web site based on relevant keywords, so that search engine algorithms list their URL as close to page one as possible. This is the practice of Search Engine Optimization, determining how search engines think, and if successful could lead to very lucrative returns.
The process of search engine optimization is plagued with unscrupulous scammers, spammers and deceptive practitioners. This is referred to as Black-Hat Search Engine Optimization, and it hurts the search engines as well as the users who query them. Black-Hat techniques employ techniques that trick the search engines with thousands of meaningless articles loaded with keywords carefully chosen to draw traffic, and generate quick revenue. In addition to link farms that artificially inflate the importance of an otherwise irrelevant web site. Some black-hat hackers attempt to negatively influence competitor’s rankings by exploiting various search engine vulnerabilities. All these practices dilute the true value of legitimate web sites, and realize only short term gains. Gradually search engines started recognizing these techniques, and have taken proactive approaches. Algorithms have been developed to uncover and ban sites that employ those practices. Search Engine Optimization is a long term goal that requires astute and careful planning. White-Hat optimization is the ethical means to this end.
"Give the public what the public wants", this is the mantra of any successful search engine. If a user places a query, and receives very relevant data, the user will most likely return for future inquiries. The objective of white-hat optimization is to provide the user with a content relevant search result. White-hat search engine optimization is the practice of improving the design and content of websites to draw more search engine traffic in an ethical manner. Content is king, it is important to have content that's relevant to your visitor’s expectations, otherwise they will just hit their back button. It is important that your pages are well structured, using descriptive page titles and other page text. Further, keyword rich inbound links must be built, and submitting original articles will accomplish this goal.. Providing fresh new content will assure repeat visits with the opportunity to expose more products to your users. White hat SEO techniques can take some time to implement however their results tend to last for a long time.
As the web continues on its exponential growth path, the need for better search engines becomes more vital. These are the challenges that face the search engines, as well as the experts that contribute to their success. Search engine optimization is an art that requires skill, and creativity, a synergy of original content, efficient marketing, and site analysis. These are the foundations for a successful search engine optimization campaign.
About
the author
Jay B Stockman is a contributing editor for Free Search Engine Submission Service.
About
Top Traffic Wholesaler
website
Top Traffic Wholesaler is a leading company in Internet Advertising, providing high volume targeted traffic at Lowest Wholesale prices. It is the best site on the Internet to get Real and Targeted Visitors to Your Website.
Buy Website Traffic and get targeted visitors delivered to your web site starting today!
Other Useful Articles
| |
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites....
Read
this article
Have you been trying to get more visitors or prospects to your web site with
little to show?
I know what you are going through as I've tried them all and then some :o)
- Link exchanges
- Classified Ads
- Ezine Publishing
- Ezine Ad Purchases
- Auto Surf Programs
...
Read
this article
“Only the content of your website gives you promotional leg to stand on”
Everyone wants to make money on the web and so as you. This you can make only if
you have a web presence and bring customers to your website and turn leads into
sales. Your search engine ranking is the key to the amount of visitors, and the
success of your website, finally. But… but… but… this is not an easy task. In
the age of tough competition it’s difficult to achieve
top ranking on the top search engines and for the top keywords.
Its good to a have website highly rich with animated pictures, graphics but if
content of your website is not good then its really not worth to have that.
Stunning visual design may do a great job of attracting visitors, but, if in the
end, the substance isn't there, all your effort was in vain....
Read
this article
|
TopTrafficWholeSaler.com
Greatest Place To Choose - Lowest Price To Get
Contact
us
Online Web Site Advertising
Website Targeted Traffic Service
Search
Engine Submission Service
|
