| |
By Gary Martin
Can you guess what the tactic is?
Okay, I'll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.
So what you might be saying? Heard it before?
Thing is, it is SO effective when used properly that it almost can't be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.
So how do i do it right, you might be asking? Glad you asked. It depends upon which pay per click search engine of choice you are using. Lets stay with the big two, Google Adwords and Yahoo! Search.
With Google Adwords you must combine a high bid price with a well written and compelling ad. Google rewards relevant ads with a lower price per click. So, therefore, you might start out paying a high price per click, yet if your ad is specific and cleverly written, which should get you frequent clicks, this cost per click will decrease dramatically. The key here is patience, and to not panic if you are spending a lot in the first few days, along with testing and refining. Once you are receiving a great click through rate, the initial price you was paying per click should be slashed. Naturally, you must calculate whether your sales conversion rate makes this economic even with the dramatically lowered pay per click price. But more often than not, assuming your sales letter is good, this will be the case.
So what makes a good pay per click ad, you might be wondering?
Relevancy and something that grabs the attention of the visitor. If your product is about office desks, make very sure the ad mentions office desks in the title and body of the ad! Also you need a 'hook' within the ad, which attracts the interest or curiosity of the searcher. For instance, 'Read the Real Truth on Office Desks'.
Using this method, high price plus great ad, should give you a high ranking in the search engine pay per click listing for keyword phrases you have chosen.Thereby, giving you an important online search presence for your product, whether you own, or as an affiliate, for a reasonable and profitable cost.
Again, remember you will need to test sales conversion to discover whether the campaign is profitable or not. Because, no matter how fine the click through rate is, and how far it lowers your cost per click price, if sales are converting badly, it won't be profitable.
Okay, so that is Google Adwords. So what about Yahoo! Search?
Well, it works somewhat differently. There the highest bidder always ranks top.
So the trick there is to slowly increase your bid, until other bidders on the same keyword phrases feel the heat and give up. Or, alternatively, put in a wildly high bid and scare off the competition, who can't or won't match you. They will back off, and you will pay only a penny more than the next highest bidder is prepared to go.
The higher you are ranked, the more sales generally you will get. Look at it this way. Would you prefer to pay ten cents a click and get one sale a month, or fifty cents a click and make thirty sales? With Yahoo! Search the conversion ratio is even more important, since you generally pay more per click to attain the highest rankings.
So, are you ready to dominate the Pay Per Click Wars?
About
the author
Gary Martin
About
Top Traffic Wholesaler
website
Top Traffic Wholesaler is a leading company in Internet Marketing and Website Promotion. We specialize in search engine submission and optimization as well as tools and resources useful for better ranking / positioning in search engines.
Go to Our Submission Plans and Make Your Website Listed On Top 200+ Major Search Engines And Directories today!
Other Useful Articles
| |
Free advertising? How many ways can you get free web site
advertising? No one knows for sure.
Nowadays, getting something for free is too much to ask
for. When it comes to advertising, this is not the case.
There are still many ways web site owners can use to obtain
that free advertising they wanted.
Below are some exceptional ways in obtaining free
advertising to get you started.
1. Online classified advertisements.
Search "free advertising" or "free ads" and you will find there are many places
that you can advertise for free....
Read
this article
Black Hat search engine optimization is usually defined as techniques that are
used to get higher search rankings in a corrupt method. Many sites use black-hat
SEO tactics to get more search engine traffic.
These black hat SEO techniques are disapproved of by the search engines,
normally because they consider such methods misleading, and irrelevant to
providing quality content to site visitors.
These black hat SEO practices will actually provide short-term gains in terms of
rankings, but if you are discovered utilizing these spam techniques on your Web
site, you run the risk of being banned by search engines.
These black hat SEO techniques generally consist of one or more of the next
characteristics
...
Read
this article
This article will show you 10 easy ways to get more targeted traffic to your website. Use as many of these techniques as possible to improve your website traffic. And be sure to track all of your different traffic campaigns so youll know which ones are working the best. Then you can concentrate most of your efforts on the ones that make you the most money. So lets get started.
1) Pay Per Click Search Engines - This is one of the fastest ways to get targeted traffic. Just set up an account with some of the top PPC search engines and start bidding on keywords related to your product....
Read
this article
|
TopTrafficWholeSaler.com
Greatest Place To Choose - Lowest Price To Get
Contact
us
Online Web Site Advertising
Website Targeted Traffic Service
Search
Engine Submission Service
|
