| |
By Adrian Lawrence
When you're looking for the right directory to list in or to use for research, it can be a nightmare. Everyone thinks of Yahoo!, of course, but there are quite literally thousands of other directories out there, many specialized, others not. How can you tell the difference?
By being educated on what you're looking for. When you're looking for the right directories to list in, use the following guidelines.
1. Everyone lists in free directories. Why not? You can list in as many as you want, and you're not losing anything by doing so. Free directories include Yahoo! and Dmoz, as well as hundreds of others who either use their own listings or license listings from Yahoo! and Dmoz. You shouldn't stop here, though, especially if you're running a commercial website.
2. The more directories you're listed in, the more inbound links to your website you've got. And the more inbound links your website has, the higher the search engines will rank your page. Make sure when you create your directory listing to use your keywords in the text; in some search engines, this will help your ranking as well.
3. Some of the free directories are not being listed well by Google and other standard search engines. This is not because of some nefarious competitive advantage, but because the free directories often look like search engine spam or because they don't optimize their sites well. The paid directories are careful to watch for this; after all, the more hits they get, the more they can charge for their services.
4. After listing in all the free directories – which you should, as it costs you nothing but a little time – you should start listing in the better paid directories. Even though you have to pay to get in them, they give you an edge that the free ones don't. For one thing, they're more exclusive, and customers won't be looking at your competitors as much. For another, as noted above, the directory will probably place higher in a search engine. And they tend to be specialized. If you sell medical equipment, listing in a medical equipment directory will almost certainly be a worthwhile investment.
5. If you list in really good and specific directories with proven traffic from customers you want to draw, you're investing your money in the right place. A few good quality links will draw the perfect customers for your business. Finding the right directory is hard, but search for directories that specialize in your industry and in industries that cross into yours; for instance, if you provide medical equipment, don't overlook listings for scientific and laboratory equipment.
6. The next generation of directories is here now. With sites like MSN's Small Business Directory, targeted searching for exactly what you want is easier than ever before. In addition, many of the newer directories offer you additional small business tools, more information, specialized content for your industry, and many other services. You'll only find these with paid directories.
About
the author
Adrian Lawrence is the webmaster of Indexplex a leading web directory . Please feel free to republish this article provided this resource box remains together with a working hyperlink.
About
Top Traffic Wholesaler
website
Top Traffic Wholesaler is a leading company in Internet Marketing and Web Promotion. As an industry leader, we continually strive to provide a level of service that is unmatched by our competitors. With services and technologies that are unparalleled in the world today, let TopTrafficWholeSaler.com become your Web Promotion experts!
Other Useful Articles
| |
Plenty of marketers push fancy software programs to increase traffic to your site. Certainly, some of the software programs. There are however, some simple, free, online techniques that can help business people who are short on cash, but are willing to invest the time it takes to slowly build site visits.
Create a marketing schedule and stick to it. The following techniques are useless if you do not use them consistently....
Read
this article
What about advertising on your web site? All the material and information on your web site is indeed advertising and if the advertising in the newspaper or the Yellow Pages has your web address on it and then your customer goes to your web site only to find out that the advertising on your web site is different, then you have completely confuse the customer....
Read
this article
Building Link Popularity is one of the most important and critical aspects of
any effective Search Engine Optimization campaign today. The ‘off-page’ factors
such as link popularity, PageRank and Anchor Text in incoming links play a major
role in your site’s ranking in the search engine results pages (SERP).
Search Engines consider your site more important if more links point to your
site. Building link popularity improves the PageRank of your web pages (Read
more about PageRank). The higher the PageRank of your website, the higher its
importance for search engines and higher it gets ranked in the search engine
result pages...
Read
this article
|
TopTrafficWholeSaler.com
Greatest Place To Choose - Lowest Price To Get
Contact
us
Online Web Site Advertising
Website Targeted Traffic Service
Search
Engine Submission Service
|