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Search engine optimization is a much-debated topic and there is a lot of
different on the net. Let’s cut through the muck and discuss things you should
and shouldn’t pursue to get high rankings.
Optimizing for Rankings – Things to Do and Avoid
Before blasting into the subject, we need to define optimization. It simply
refers to the manipulation of a site to gain top rankings on the three search
engines that dominate the search traffic on the net – Yahoo, Google and MSN. If
you do a search on Google, the optimized listings are found in the large section
on the left hand side of the page. These are often referred to as organic
rankings since you don’t pay for placement. Of course, you manipulated the page
for optimization, but we will stick with organic as a name.
...
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Pay Per Click (PPC) advertising, which is also known as pay per performance or paid search, remains one of the quickest and direct ways of promoting your business, and driving targeted traffic to your website.
While it would be nice to achieve high natural (free) search engine rankings; organic rankings do take some time to take effect. And, with tens of thousands of website owners all competing for the same keyword search term, it's a challenging prospect (and quite a rare one) to achieve high rankings for a popular search term, based solely on organic SEO....
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Online marketing more often than not takes a beating in the press. In truth,
it is one of the singularly great things about the net if you can get the hang
of it.
One Philosophy [Rant] on Online Marketing
If you can figure online marketing out, it gives you the ability to spend your
time, not your money, advertising your business. It gives you access to a much
broader market than any brick and mortar business. It allows you to kick the
crap out of big companies that just throw money at Internet marketing, a tactic
often used to crush smaller business in the brick and mortar world....
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Your visitors are your reason for existing on the web (well, I hope so
anyway!). It is very difficult to improve your online business without some sort
of feedback and an effective means of communicating with
visitors to your web site.
While 24/7 telephone support or live chat functions aren't viable for many
webmasters, the humble feedback/support form can supply a treasure trove of
information to assist you in refining your online business....
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We're all pretty aware these days that having links from quality
sites pointing into your own site is a very important factor in gaining
good rankings on some of the major engines.
The other point that has become increasingly important is that
relevant anchor text should be used in links. This applies not just to external
links pointing into your site, but internal linkages throughout your web site....
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One of the advantages of running a site of this size and traffic levels is that I get to analyze many statistics in relation to advertising. While text link advertising is still one of the best ways to go for search engine ranking purposes, the humble banner still plays a big role in getting your message out there....
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Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all – how do they do it?
While all of the major search engines use different algorithms the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weight each of these factors are given – the possible variations that can produce relevant results are limited.
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This is article one of a four part series on optimizing your website for the "Big Three". Part two will focus on Yahoo!, Part three will focus on Google and part four of this series will explain how to perform SEO on your website to attain high rankings across all three major engines. We are beginning with MSN as rankings are generally faster attained on this engine and thus it is a good place to begin, especially if you have a new site that is likely still in the sandbox on Google or are just at the beginning stages of link building....
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These two traffic building techniques have been mentioned many times before but I felt like they should be re-introduced again. If you are like most small internet businesses it is very important to receive all of the free traffic you can get. Keeping the advertising budget down can mean the difference between making a profit or not.
I have found in my many years of web site promotion that you just can't beat free classifieds or free traffic exchange programs.
Free classifieds sites are a magnet for quality targeted visitors. When someone searches within the site they will be sent right to your keyword rich ad...
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These two questions are actually the same, because if one understands how search engines work, he will probably be able to get a site to the top search engines ranking.
Think about it.
Unfortunately, the answer is a complicated, dynamic and a secret one. The answer has to do with SEO – Search engines optimization. In fact, very few SEO experts, SEO consultants, SEO software and SEO companies can actually give you a perfect SEO solution....
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